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Sapoto Blog // Google Business News & Tips

Custom Favicon in New Google Sites

The ability to make your organisation's mark upon a user viewing your website is a sign of how far Google's Sites app has come in such a short space of time.

It was barely 18 months ago that Google brought the new Sites tool to us. The one thing we noted at Sapoto is how clean and simple it was to construct a website using this new tool. If anything, we weren't too disappointed by the sacrifice of clever gadget additions. Web builders provided by companies such as Wix, Squarespace and WordPress have supplied the best of both worlds (bespoke finish without the need for bespoke coding) for some time now.

 Before public profile & promotion additions such as a custom favicon, Google Sites was reserved for internal team collaboration & a easy-access Intranet location.  (Image source link: https://www.tcea.org/blog/google-sites-makers/)

Before public profile & promotion additions such as a custom favicon, Google Sites was reserved for internal team collaboration & a easy-access Intranet location. (Image source link: https://www.tcea.org/blog/google-sites-makers/)

Not only were we impressed by the simplicity, we were also impressed by the regard the new Google Sites had for multiplatform viewing. Automatic device adjustment of a website was something painfully absent in the classic Sites, and the Preview tool has no doubt been a very useful aid for company marketers, designers and bosses to check that the general public will have no negative visual or technical experiences when following the content.

However, there were two critical features that held many back at the time of the new Sites rollout in late 2016. Firstly, there was no way of mapping the site to your own domain. The ability to combine your organisation's visibility and professionalism with an informal Google website-making tool was a key attraction of the classic Sites. Belatedly, this functionality was introduced in the second half of 2017.

 The Classic Sites' gadgets section allowed for some site customisation. Google decided to make its new Sites tool easier for the end user to create content.  (Image source link: https://sites.google.com/a/perued.net/creating-a-google-site/extrafeatures/marquee-gadget)

The Classic Sites' gadgets section allowed for some site customisation. Google decided to make its new Sites tool easier for the end user to create content. (Image source link: https://sites.google.com/a/perued.net/creating-a-google-site/extrafeatures/marquee-gadget)

The second missing critical feature was the completion of the company profile in the form of the favicon. (In other words, instead of a cute shrinking down of your company logo in the website tab, you instead got Google's Sites logo.)

The rectification of both these areas has given many in organisations worldwide the confidence of using the new Google Sites for both internal team collaboration and external promotion to web users. G Suite schools can now make their professional mark on interested parents, and small businesses won't lose out on loading speed.

In conclusion, the custom favicon has earned the new Google Sites a full endorsement from Google partners and customers alike.